Latest Events in Hollywood - Special Month for Women

Learn to "Makeup" From a PRO!

"What color eye shadow goes with my eye color?"
A simple guideline to make your eyes sparkle!

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Many women have problems finding the right eye shadow colors to compliment their eye color. Here are some tips from our professional makeup artists that are easy for everyone to follow, and that will help you get a beautiful look just for you! First of all, look in the mirror and identify your eye color, then go with the following guideline to find your eye shadow colors.

Blue or Bluish Gray Eyes: Silver or Brown eye shadow to compliment your eye colors.

Tips: using Elain’s Silver Sparkle Stick as eye shadow base topped with Silver Catch Me Eye Shadow, or Elain’s Mocha Bronze Sparkle Stick as eye shadow base under Bronze Star Catch Me Eye Shadow.

Green Eyes: Purple or Brown eye shadow to compliment your eye colors.

Tips: using Elain’s Violet Sparkle Stick underneath Violet Star Catch Me Eye Shadow then finish the look with Duet Eyeliner in Purple. For a more dramatic effect, use red undertones like those found in our Bronze Power Electric Eye duo.

Brown Eyes:

Brown eyes are fun because they have different undertones to them. Look in the mirror and identify the dominant undertone in your eye (what color do you see in the brown?)
a) If you see a Golden Yellow undertone: Purple or Green Gold eye shadow.

Tips: Purple Star Catch Me Eye Shadow. If you would prefer gold tones, try our Passion Bond Electric Eyes Duo on top of Gold Sparkle Stick.
b) If you see an Orange undertone: Blue eye shadow

Tips: use Elain Aqua Sparkle Stick lightly underneath Elain’s Love Cleo or Indigo Dream Electric Eye’s duo.
c) If you see a Dark Brown undertone: Green eye shadow

Tips: Olive Green Sparkle Stick all over the eyelid topped with Green Star Catch Me Eye Shadow, highlight your brow bone with Champagne Star Catch Me Powder. To really make the look complete, use Elain’s Olive Green Duet Eyeliner.

Hazel Eyes:

Hazel eyes are a mixture of yellow, green, and brown. Every hazel eye will have a different combination of those colors so you’ll want to choose whether you want your eyes to look more yellow or green then follow the guide above.

Remember, makeup is an art, your face is the canvas – have fun, be bold, and try some new colors!
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Sparkle Stick
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Catch Me
www.elaincosmetics.com/catch-me.html

Electric Eyes
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Elain Fall Trend Report 09

Fall ’09 blew in with intense passion. A virtual feast for the eyes as models rocked smokey shades ranging from teal to amethyst. Fingers were adorned with inky black nails tinted with everything from gold to pink and eyebrows arched with attitude. When the eyes weren’t smoking, they were barely there and the lips took center stage in shades of rich burgundy and jet black backed by flawless skin.

How do we translate fall trend into everyday wear? Consider which feature you want to emphasize then be bold. Think intensity as in a blended, bold smokey eye done in teal. Start by putting Elain’s Olive Green Sparkle Stick all over the eyelid up into the crease then pack on the dark blue from Electric Eyes Love Cleo duo fading the edges up and out with your blending brush – don’t forget to smudge some under your lower lashes. Line your eyes with Duet Eyeliner in Black using the pencil inside the inner rim of your eyes and along the upper lashline to increase the intensity. Finish off with two coats of 3-D Electric Lash on both upper and lower lashes. Voila!

If you really want to create the black lip but are afraid to go all the way… try this: Using Duet Eyeliner pencil in Black, gently line your lips and smudge the black inward leaving the center of your lip color showing then top it with Sexy Rouge Bijou Beam blending well.

As always, don’t bend yourself to trend, make trend work for you. Until next time…

Elain takes on Hollywood

Hot new product keeps makeup fresh

Sculpt Yourself Part 2

Noses are our topic today... Aside from plastic surgery, is there a way to change the shape of your nose? As a matter of fact there is!

Let's say your nose is wide and you want it to be slimmer. Get two concealers : one that is one or two shades darker than your skin tone and one that is a shade or two lighter. Now that you have your tools kkep in mind that your main objective is to blend well.... this is essential to create a beautiful illusion.

Remember that dark colors recede and light colors lift so you will want to stripe your darker concealer on either side of your nose (not on your face, on your nose) and the lighter shade down the bridge of your nose. Carefully blend the darker shade out along the sides of your nose then gently blend the lighter shade right along the top of your nose. If you do not like creamy products, you can also use face powders like Elain's Absolute Powder following the same color principles.

*This can be done after you have put on your foundation and it is best to set it all with Perfect Finish Powder at the end. This will take some practice but when done properly, it will yield beautiful results! Let us know how it worked for you.

Sculpt Yourself Part 1

Do you wish your cheekbones were more defined or your forehead were a little shorter? Have you wondered how to make your face look less round?

One of the easiest makeup tricks is to use a bronzer a little deeper in shade than your own skin to sculpt your face.

Today we are going to talk about how to enhance cheekbones. Find the top of your cheekbone, follow it's contour to it's deepest or lowest point, that is where you want to place your bronzer. You may even want to suck in your cheeks to find the hollow area - that's the spot! Grab your contouring brush (angled blush brush) and put a little bronzer on it. Starting on your cheek from just above your earlobe gently sweep the bronzer along the lowest point of your cheekbone in a slightly curved line. Remember to keep the line soft and don't pass the apple (roundest part) of your cheek.

The key here is to create an illusion not an 80's hard core contoured cheek. Blend, blend, blend.... top with your favorite blush on your cheekbone then at the very top of your cheekbone use a highlight color (a light shimmery shade) to bring out your cheekbone.

Elain's favorites for this look are...
Contour: Bronze Beam Star Beam Powder
Blush: Pink Beige Chic Blush
Highlight: Champagne Star Catch Me Powder (this loose powder eye shadow is great for more than just the eyes!)

IMATS 2009

Elain rocked IMATS in Pasadena on June 20th and 21st! Amazing turn out - We are totally excited! Check out more photos at http://picasaweb.google.com/MakeupArtistmag .

The atmosphere at IMATS was electric! Clowns, ghouls, beauties, and much more filled the convention hall as makeup artists worked their magic creating a visual feast. Elain got in on the fun too. We had the privilege to partner with Hair and Makeup Network with our very own Elain Cosmetics gracing the face of a model for a makeup artist magazine. Above you can see the beautiful results along with our booth display. We cannot wait to be a part of this awesome event in 2010.

Visit us on Facebook pages and become a fan of Elain Cosmetics - keep up to date on the latest beauty tips and tricks.

Sizzling Summer Cool

The heat is on here in Cali! It's sizzling hot out here so how do you stay cool? Slip on your swimsuit and head to the beach of course!

Don't forget to use Elain's SPF 20 Perfect Finish Base - it's colorless and weightless but best of all it protects your skin. Drop it in your little beach bag of tricks along with your Gold Touch Vibra Kiss and Bronze Beam Star Beam Powder for that "just been sunkissed" look.

You glow girl <3

Hot Beauty Tricks

With spring in full bloom and summer hot on it's heels, here are a few quick beauty tips to help you get through the heat.

~Switch up your moisturizer from a cream to a light lotion - don't forget to pick one with an SPF!

~Use a tinted moisturizer or a lighter formula foundation instead of a full coverage foundation - try Elain's Perfect Finish Foundation which is a unique water-based formula, perfect for the hot weather.

~Put your lipsticks in the refrigerator to keep them cool (and to keep them from spoiling) and pull out a sizzling lipgloss - Elain Bijou Beam comes in 12 shades to express your every mood!

~Pump up the volume of your lashes with a waterproof mascara like Elain's 3D Electric Lash - it'll keep those peepers fresh all day on land or in water.

~Put your toner in the fridge so you can refresh your skin when you start to wilt.

~Wear some good shades and a wide brimmed hat to keep your skin safe.

Make it your season - enjoy life - knock 'em dead!

Hot Pink and Sizzling Coral

photo courtesy of blondzroc17_photos on photobucket

photo courtesy of wonder_lick on photobucket

Oh yes! Winter has passed and spring has sprung!

I love the vibrancy of spring especially when it comes to makeup. As brilliant flowers are blooming and energetic birds are singing, our makeup also begins to come alive again!

Dust off your happy colors, those colors that bring life to your skin, and create some fun spring looks. The beauty of hot pink and coral is that they are colors whose undertones can be found in the skin... that means everyone can wear them!

An easy and quick way to add these colors into your makeup repertoire is to wear a brighter lipgloss. Let Elain Cosmetics perk up your lips with long wearing Sugar Brown Bijou Beam (coral) or Pink Passion Bijou Beam (hot pink).

If you really want to up the amp, pop some coral blush on your cheeks. Combining coral and pink on the eyes creates an amazing effect too. Makeup is the easiest and most versatile accessory we ladies have... live it up!!

Break out with the Blues

photo courtesy of InStyle.com - Marley Shelton

Ah Spring! The world comes bursting to life with a cacophony of sounds and colors. Everything is new again inspiring us to make a change. Make that change by breaking out of the boring brown or black eyeliner - look to break out with the blues!

Blue? Fear not! Blue can be worn by anyone and worn well. Try these ideas:

~For those women whose skin tone is darker try a teal blue or deep turquoise like our Duet Eyeliner in Blue.

~If your eyes tend toward an orangey brown... a cobalt blue will make your eyes pop!

~Blue eyed already? Smoke a lovely mid tone blue like Catch Me Powder in Blue Star close to the lashline, try it with a soft silver eyeliner for extra sparkle.

~For a nice variation try a little blue shadow smudged just under the corner of your lower lashline - try Elain's Electric Eyes in Love Cleo.

~Shift your blue toward the green a little with Indigo Dream Electric Eyes.

Be bold! Try something new and experiment - makeup is a flexible and fun accessory!

Elain Spring Trend 09

Spring is coming in all it's luminous beauty in 09! Here is our trend report...

• Skin is luminous with a humid glow. (Get this look with Elain's Hydrating Foundation Primer)
• Bone structure is enhanced with amped up natural tones. (Elain Star Beam Powder in Love Sunkist infuses the skin with a golden glow)
• Vibrant in lush shades of lilac on the eyelids, crushed raspberries stained lips, soft peach on the cheeks. (Try Electric Eyes in Sassy Girl, Love Fever Bijou Beam Gloss, and Peach Beige Chic Blush)
• Strong defined brows are in this season ala Brooke Shields. (Create the perfect brow with Duet Eyebrow)
• For added drama, this spring accent your eyes with bold black eyeliner. (Maximize those eyes with Duet Eyeliner in Black)
• Add some light to your eyes with a blue eyeliner worn in the waterline. (Brighten your eyes with Elain Duet Eyeliner in Blue)

Sexy Cat Eyeliner: Back In Style

Prrr-fect! The cat eye has returned....... all over the Spring runways eyeliner ala Bridget Bardot abounded. Super sexy with a strong lip and groomed brows or sophisticated by emphasizing the contour of the eyelid and wearing a fleshy colored lipstick. In some cases the liner was playfully applied to the crease of the eye instead of the lashline. Color made a showing in eyeliners too making the options even more fun.

If you want to achieve the cat eye, use Elain Duet Eyeliner starting with the pencil. Line right along your lashline slightly extending the line outside the edge of the eye winging it out. Next go right over the pencil with the liquid to intensify the look.

Beauty Spotlight: Duet Eyeliner

Perfect for Spring... Elain's Duet Eyeliner is a user friendly product. Uniquely packaged, it contains an eye pencil and a liquid eyeliner. The soft, twist up pencil goes on smoothly. The liquid eyeliner is a fast drying, waterproof, long wearing, and smudgeproof formula. Our specially designed fine tipped brush gives you the control you need to achieve a precise line.

The liners can be worn together or separate. For the boldest effect begin with the pencil to lay a nice foundation then follow with the liquid to sharpen the line.

If you want a change from Duet Eyeliner in black, try our versatile shades of brown, blue, olive green, silver or purple. Once you try them, you'll never go back to your old liner. Welcome to enjoying eyeliner!

Elain's "Get The Look": Drew Barrymore

Drew Barrymore is lovely, young icon for our times. One of her greatest qualities is her willingness to experiment and change her look. Recently she rocked a gorgeous retro 60's look with a fresh twist.

To recreate her look, smooth your skin with Elain's foundation and primer. Next, define your brows with our Duet Eye Brow and sweep your eyelid with a soft white eyeshadow.

The key element is the Duet Eyeliner in Black on the upper eyelid. Start on the inside corner of your eye and slowly widen your line finishing it with a cat tail on the outer corner. Accentuate your lashes with 2 - 3 coats of mascara to finish the eyes.

Finally use a dusting of Baby Pink Chic Blush on your cheeks and Flush Bijou Beam on you lips... now you've got the look!

Elain's Newest Product!

We are excited to introduce to you our newest product:
Elain's Hydrating Foundation Primer.

Our primer comes in an easy to use pump which allows you to control the amount of product dispensed, that way you never have to worry about overuse.

Elain's unique formula has vitamin A and vitamin E to soothe and pamper your skin. Collagen has been added to help give your skin a more youthful appearance by reducing signs of aging.

While our primer is ultra moisturizing, it is not greasy, making it the perfect first step in your makeup regimen. You can use this primer alone or under your foundation to create a smooth, invisible layer that enhances your skin.

What is the benefit of a foundation primer? The benefit is that your makeup will go on smoother, stay on longer, and look fresher throughout the day. That means you can put your makeup on and go all day long without needing to touch up.

Stop by our website to check out our Hydrating Foundation Primer - http://www.elaincosmetics.com/

Elain's Perfect Finish Foundation

What do women want when it comes to their skin? They want it to look flawless.

Women desire smooth, youthful, and fresh looking faces. While makeup alone is not the answer - it all starts with a good skin care regimen - a quality foundation is quite literally the "foundation" to a beautiful makeup. Once you've prepared your canvas ( face ) by cleansing and moisturizing it, now it is ready for you to lay that foundation.

Elain Perfect Finish Foundation is a unique sheer, water-based formula that provides a lightweight texture and seamless finish. It helps smooth fine lines and imperfections. It is excellent for all skin types and gives you a soft finish all day. This gives you that solid foundation on which to build the rest of your makeup upon.

One of the benefits of this product is that it is mineral based so it does not clog pores or feel heavy. It glides smoothly on the skin and blends out very easily. You can choose from four versatile shades: Ivory, Beige, Natural and Sand.

Now achieving that flawless skin is not so challenging thanks to Elain Cosmetics!

How to Make Your Eyes Pop - Eyeliner and Your Eyes

How to Make Your Eyes Pop - (I) Eyeliner and Your Eyes

Makeup is a great way to express your mood, it is not permanent so you can change it as often as you like. You can change it by seasonal trend or according to your outfit - whatever makes you feel good about yourself.

One thing that can help you out is understanding your face - what is your best or favorite feature? Maximize that strength and build around it. Many women love to focus on their eyes but are not sure how to use eyeliner to make the eyes luminous. Let's start there.

Catherine Zeta Jones plays up her lovely honey colored eyes, upping the drama by rimming them with a smoky liner.

What about you...

1. If your eyes are close set (close together) - Line your upper lashline partially, start your line about the inside edge of your iris and slightly widen the line toward the outer corner of your eye, finishing just past the edge of your eye.

2. If your eyes are wide set (farther apart) - Starting at the inner corner of your lashline, begin with a slightly wide line and gradually taper it as you move to the outer corner of your eye. Stop your line just where the outer corner of the eye stops.

3. If your eyes are small - Keep your eyeliner close to the lashline and really emphasize the outer corner of your upper and lower lid to draw the attention outward.

4. If your eyes and eyelids are round - Use a thicker eyeliner all the way across the eyelid with the outer corner a bit fuller to create an illusion of less eyelid which helps bring visual balance.

5. If you have Asian eyes - On your upper lashline, begin by drawing a thin line starting at the inside corner and gradually thicken it as you near the outer corner. Finish by bringing the edge of the liner slightly beyond the end of your lashline.

You may choose to use a pencil or liquid. Whichever you choose, go ahead and play up those eyes! If you can't decide...try our Elain Duet Eyeliner which has both a pencil and a liquid liner in one product. Enjoy!

Elain Winter Trend Report 09

This winter is the hot new cool... look to icy pinks, shimmery whites, shades of gray, and even a touch of muted gold. Give your skin an ethereal glow - slightly chiseled in an oh-so soft way.

To get the look:

~Go for the glow on your forehead, cheekbones, center of your nose with Love Sunkist Star Beam Powder.
~Flush your cheeks with a soft pink blush like Baby Pink Chic Blush.
~Sweeten your lips a little - Princess Pink Bijou Beam Gloss.
~Sculpt your eyelids with Night Fever Electric Eyes.
~Define your lashline with a bold, long wearing line using Black Duet Eyeliner or go for the icier look with our Silver Duet Eyeliner.

Get beautiful, bundle up and chill out this winter with Elain Cosmetics.

Classic Marilyn Monroe ala Elain

Marilyn Monroe is an American icon. Her sultry style mixed with innocence has been imitated the world over. Here we have recreated her most famous makeup look using Elain Cosmetics. The basic elements are a soft white eyelid, a neutral crease, strong black eyeliner, a dramatic arched brow, bold lips, and of course, the famous beauty mark.

We used our Silver Sparkle Stick as a base with Silver Star Catch Me Powder over it.
Passion Bond Electric Eyes was blended through the crease and slightly up on the brow bone. The lashline was defined with Duet Eyeliner in Black then finished with two coats of Luscious Lashes.

A sweep of Peach Beige Chic Blush onto the cheeks and Sexy Rouge Bijou Beam on the lips completes the look. The final touch is a light dusting of our ultra silky Absolute Powder.